The Bachelor of Business Management (BBM) program is designed to equip students with the
knowledge, skills, and competencies required to excel in dynamic business environments.
Covering key disciplines such as Marketing, Finance, Human Resource Development, and Project
Management, the program integrates theoretical foundations with practical applications to
develop future business leaders.
Students gain expertise in business strategy, financial decision-making, market analysis, talent
management, and project execution. The curriculum emphasizes critical thinking, problem-
solving, digital transformation, and ethical business practices to prepare graduates for leadership
roles in corporate, entrepreneurial, and global settings.
Through real-world case studies, business simulations, internships, and industry projects, students
develop hands-on experience and professional competencies. The program fosters autonomy,
accountability, and teamwork, enabling graduates to navigate complex business challenges and
drive sustainable growth in competitive markets.
Successful completion of Higher Secondary Education
OR
Attainment of a Level 4 qualification in a related field
OR
Attainment of a Level 4 Foundation Study Program approved for the specific
program
Completion of a Level 4 qualification (unrelated), and successful completion of an
MQA approved University Preparation Program
OR
20 years old, completion of secondary school, 2 years of relevant work experience,
and successful completion of an MQA approved University Preparation Program
Semester 1
Business English
Introduction to Business and Business Planning
ICT for Business
Leadership & Organizational Behavior
Semester 2
Principles of Management
Introduction to Business Statistics
Business Ethics
Business Practice -I
Semester 3
Business Research Methods
Business Law
Mathematics for Business Decisions
International Business
Semester 4
Entrepreneurship
Business Economics
Managing Organizational Change
Business Practice -II
Semester 5
Strategic Management
Marketing Management
International Marketing
Consumer Behaviour
Semester 6
Digital Marketing Strategy
Final Project
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